Students celebrating in a huddle under stadium lights
Engagement, Teamified

Turn athlete
influence into

measurable
student impact.

Team Excel connects athletes and brands with schools to create dynamic team-based competitions that drive engagement and improve outcomes.

+ IMPROVEMENT IN GPA FOR PILOT SCHOOLS: 27%+ SCHOOLS IMPACTED: 30++ STUDENTS IMPACTED: 18K++ STATES IMPACTED: 4+ Tackle Attendance powered by Team Excel
+ IMPROVEMENT IN GPA FOR PILOT SCHOOLS: 27%+ SCHOOLS IMPACTED: 30++ STUDENTS IMPACTED: 18K++ STATES IMPACTED: 4+ Tackle Attendance powered by Team Excel
The Framework

We don't change what you do.
We change how students show up to do it.

Team Excel is a platform and engagement framework that combines the power of athlete influence, peer accountability, and real community support to increase motivation and improve student outcomes. We turn new or existing initiatives into structured, data-driven team competitions that make performance visible and accountability social.

A four-step playbook for building a high-performance culture.

01

Build your roster

Stop managing individuals — start leading teams. We organize participants into strong peer groups where every member has a role and a reason to show up.

02

Set the scoreboard

Define the metrics that matter most. We convert program data — attendance, engagement, milestones — into a real-time leaderboard that makes progress visible.

03

Sync for success

Turn data into action. We integrate with student data systems to automate points, making it easy for teams to track progress and stay accountable to one another.

04

Celebrate the win

Recognize growth and reward grit. We use competition to highlight winners and celebrate the habits that maximize long-term human potential.

In the palm of their hand

The scoreboard lives where students live — on their phones.

Real-time standings turn attendance, behavior, academics, and service hours into a team competition students actually want to check. Every point ties back to a metric that matters.

  • Live team standings updated as data syncs
  • Standard and customizable competition metrics
  • Accessible on web or mobile
9:41●●●●87
Team Excel
Live Scoreboard
Week 6
#1Eagles
1,240
ATT
412
BHV
388
ACA
280
SRV
160
#2Wolves
1,188
ATT
398
BHV
360
ACA
270
SRV
160
#3Titans
1,102
ATT
372
BHV
330
ACA
260
SRV
140
ATT AttendBHV BehaviorACA AcademicsSRV Service
Playbook for Success

A common
language for
long-term success.

For organizations that want to go beyond the competition, the Playbook for Success is an optional curriculum of lessons and activities that reinforce leadership, accountability, and life skills. Through our Life Plays framework, participants learn a shared vocabulary for the habits that drive growth.

9Life Plays · turnkey lessons & activities

sWM (Start with Me)

01
  • TAKE INITIATIVE
  • DEVELOP HEALTHY HABITS
  • ASK FOR HELP

GAME PLAN

02
  • DREAM BIG
  • ESTABLISH GOALS AND SYSTEMS
  • TRACK AND REFLECT ON PROGRESS

assist

03
  • SHOW UP FOR OTHERS
  • BE A SERVANT LEADER
  • SPOT STRENGTHS

audible

04
  • READ THE FIELD
  • COMMUNICATE CLEARLY
  • ADAPT TO CHANGE

option

05
  • STEP BACK TO SEE MORE
  • RESPECT DIFFERENCES
  • MAKE GOOD DECISIONS

blitz

06
  • COMMIT FULLY
  • IGNORE DISTRACTIONS
  • TAKE CARE OF YOURSELF

+ 3 more plays in the full curriculum

Featured Initiative
Tackle Attendance
Powered by Team Excel

A special initiative bringing schools, athletes, brands, and communities together to combat chronic absenteeism — one student, one school, one community at a time.

tackleattendance.com →
Real Impact · Real Results

From insight to impact.

Leaders are breaking the status quo to ignite engagement and drive measurable student success. Here's the scoreboard.

27%
IMPROVEMENT IN GPA FOR PILOT SCHOOLS
30+
SCHOOLS IMPACTED
18K+
STUDENTS IMPACTED
4
STATES IMPACTED
"
After we introduced Team Excel, we were excited to see students holding each other accountable and taking ownership of their success.
Jesse Casey
Jesse Casey
School Principal
"
Team Excel builds communities where students feel safe, respected, and trusted. They also push one another to improve their grades, attendance and positive shout-outs.
Kirsten Morvan
Kirsten Morvan
School Assistant Principal
"
Since using Team Excel, students have improved in attendance, course work submissions, building class community, and adhering to school expectations.
Shamela Hennegan
Shamela Hennegan
School Teacher
Young woman basketball player smiling, holding a basketball
Athlete Spotlight
Every sport. Every story.
For Athletes

Turn your platform into impact.

Whether you're a college athlete leveraging NIL or a pro athlete giving back to your community, Team Excel gives you a simple, scalable way to impact students—powered by technology that fits your schedule.

Give back with purpose

Connect with schools and youth programs that need you most—without starting from scratch.

attract mission-driven brands

Build authentic partnerships with brands looking for purpose-driven athletes.

Power your foundation

Give your foundation the technology to scale programs, engage students, and measure impact.

NIL for Good

Turn NIL into measurable student impact while building a brand rooted in purpose.

Get in the game →
For Brands

Cause marketing that actually
moves the needle.

Partner with pro and collegiate athletes to deliver student impact through scalable activations built for employee and community engagement.

Social Storytelling

Real metrics, real moments.

Transform student progress into team-based competition and shareable moments communities can celebrate.

Product in Play

Incentives that move the scoreboard.

Donate products that become incentives students compete for and remember.

Employee Engagement

A volunteer program with a playbook.

Employees serve as mentors, guest speakers, and role models through structured opportunities.

launch a purpose-driven activation
We’ll match your brand with the right athletes, schools, and impact opportunity.
Partner with us →
Let's Go

Ready to Get in
the game of student success?

Tell us about your goals. We’ll show you how Team Excel brings athletes, schools, and communities together to drive measurable student outcomes through peer accountability, healthy competition, and real community support.

"I founded Team Excel because too many students were being left behind without the right team in their corner. When you change the environment from 'me' to 'we,' you unlock a level of accountability that data alone can't reach."
Johnathan Mayo
Founder, Team Excel

We'll get back within one business day.